Sponsored Links

Sponsored links are the advertisements that appear in prominent places within the search results of many search engines, often on the upper part of the page or on the right hand side. In the case of Google ads, the tool used is Adwords.

These links present an advantage in respect to natural ranking in that their effect is immediate, since the ads can be created in a matter of minutes and immediately begin working to direct users to the advertised page. The disadvantage is that Google charges on a per click basis, but the cost is minimal (a few cents) and can be controlled by establishing a maximum daily budget.

The key for achieving best results in these campaigns is in choosing the keywords in which our ads will be displayed and the adequate wording of our ads to catch the users' attention. Once the campaign is underway, it's necessary to periodically analyze the results of distinct keywords and ads to achieve the maximum return on your investment.

At Omonim, we are experienced in creating and optimizing sponsored link campaigns. If you would like to increase the number of visitors to your page and discover the effect that these visits can have on your sales volume, then we can help.